From Kailua-Kona :
From Downtown Kona head South down Ali'i Drive
which runs along the coast.
Keep going South pass the Keauhou Shopping Center.
Turn right on to Kaleiopapa St & drive down it until you see the
From HWY 11 at the top of
Kamehameha III Road :
Whether coming from North or South turn onto Kamehameha II Rd
from the Kuakini Hwy / Hawaii Belt Road 11
Drive all the way down to a intersection right by the Keauhou Shopping Center, turn left on to Ali'i Drive.
After turning left on to Ali'i drive until you see Kaleiopapa St on your right.
Turn right & drive down Kaleiopapa St until you see the Farmers Market.